In
addition to instructing you on the fundamental response techniques for
effective print interviews, "Headlines: Your Funeral Organization
in Print" teaches you how to proactively and effectively use
newspapers and other print media to market and promote your funeral service
organization.
Imagine getting 20 minutes of your customer’s undivided attention. Getting visibility in a newspaper, or other print media, is like having your name, your funeral service organization, and a story about you neatly packaged with a headline, and delivered to your potential customers. Consumers in today’s "information is power" age still turn to local newspapers and national publications as their primary source because print feels reliable, stable, and quotable. Stories that pump the pulse of the city in print are reused for radio and television news broadcasts.
Fifty-seven million Americans turn to local newspapers every day for their primary source of information. Even more consult national publications. The oldest medium for communications is also the most permanent. Readers clip and file articles and read them again and again. And, as the author of an article, you can tell your story the way you want to.
In this video, you will learn:
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How to get your funeral service organization “in the news” in a positive way |
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How to get a byline for you and your organization |
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How to make yesterday’s news work tomorrow |
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Setting the agenda for your success |
Regular appearances in print should be one of your company’s “free-advertising” priorities. This video shows you how to combine your agenda with the reporter’s and editor’s agendas and get your name and funeral service organization on the “front page”.
In “Headlines: Your Funeral Organization in Print”, we share with you marketing strategies for making the most of this medium.
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The CFMS
Video Series Endorsed By: |
The CFMS
Video & Seminar Series Endorsed By: |
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