In
addition to instructing you on the fundamental response techniques for
effective radio interviews, "On the Air: Effective Radio Talk
Shows for Funeral Service Professionals" teaches you how to proactively
and effectively use radio to market and promote your funeral service organization.
When was the last time your staff complained about handling too many requests for information about your funeral service organization and products and services? You can make this happen if you know when to appear on radio, what station appeals to your audience, and how to use the GEM Principle: Give something away, Entertain the audience, and Meet or exceed the producer’s expectation.
Radio has become a hot medium in every sense of the word. Like television, radio talk shows put experts on the air, and the number of potential customers they reach is astounding. Whether it's preplanning, cremation, options available for personalizing the funeral ceremony, or aftercare programs, radio gets the word out.
In this video, you will learn:
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The demographics of radio - who’s listening? |
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How to find and target your audience |
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The winning formula for pitching a show to the show’s producer |
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The first step producers use to recognize a top-quality guest |
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How to tell your story on the air |
You won’t get paid for doing a radio show, but you will be richly rewarded when you showcase your funeral service organization on the air. In "On the Air: Effective Radio Talk-Show Interviews for Funeral Service Professionals", we share with you the marketing background, strategy, and tactics for successful radio appearances.
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The CFMS
Video Series Endorsed By: |
The CFMS
Video & Seminar Series Endorsed By: |
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